Pieces of Print
A collection of print pieces (released and unreleased) that I would like to show off to the world. Not to say that they are the most brilliantly crafted pieces, but it showcases the evolution of my writing style from the early days to now.
They include everything from print releases to award entries, both successful and unsuccessful. I have to admit that I am yet to write that one long copy piece that would be deemed a moderately creative piece.
But with the advertising industry evolving so rapidly, it wouldn't surprise me if I don't get that opportunity ever again. And yet, I'm hopeful that someday, somewhere, people who yearn for good ideas and honest storytelling come across my work and are not disappointed.
Radio Spots
A couple of pieces for Radio Mirchi 98.3 that I am really fond of. For once, it was a truly collaborative experience that I never expected to come my way in the early years of me as a copywriter.