Career
This is a snapshot of my career, right from the early days of enthusiasm and hope, to today's maturity and market knowledge. Safe to say that the journey has not been straightforward. I have been a dreamer, a doer, a pragmatist, and an artist, separately, and all at once. And in this modern iteration of creativity, where intelligence is artificial, I am trying to be the human voice of reason, but failing miserably at it.
Experience
Senior Copywriter - Maersk GSC
May 2022 - Present
Responsible for building marketable, SEO-optimised social media content and creative assets for Maersk terms across Asia, Europe, IMEA and North and South America.
Creative Controller - 82.5 Communications (Ogilvy)
Dec 20190 - May 2022
Successfully lead brand communication for brands such as National Payments Corporation of India (NPCI), Piaggio - Vespa and Aprilia Scooters, Saffola - Chyawanprash, Honey and Oats, IDBI Bank, and Franklin Templeton.
Copy Group Head - L&K Saatchi & Saatchi
Mar 2018 - Dec 2019
Primarily responsible for the Jockey India brand messaging and communication. Work scope included Hero Motocorp, Pepperfry, Sterling Reserve Whisky - ABD Distillers, Bauli India, Celio Menswear and more.
Copy Supervisor - J Walter Thompson
Dec 2016 - Mar 2018
Handled Sony Six Sports channel bouquet along with its name brand competitions such as UFC, LaLiga Santander, FA Cup, Ind-SA Series and more. Other brands include TATA Steel, Godrej Properties and Park Avenue.
Senior Copywriter - DDB Worldwide
Feb 2015 - Dec 2016
Assisted in brand messaging and communication for Aegon Life, Clean & Clear, LIC, Servo, Century Ply and others.
Copywriter - McCann Worldgroup
Mar 2013 - Feb 2015
Worked as a writer for Smirnoff, Western Union Money Transfer, Pears India, ACC Cements, Times NOW, Radio Mirchi and more.
Junior Copywriter - Dentsu Communications
Dec 2011 - Mar 2013
Worked as a junior writer on brands like Manchester United Café Bar, ICICI Securities, Star Union Dai-ichi and more.
